The Grand défi Pierre Lavoie wanted to launch their year on a musical note.
The team wanted to use a Quebec song that would bring people together, performed by some of the biggest names in Quebec music. They all wanted to touch the hearts of Quebecers and inspire them to get moving with them during the 1,000,000 KM. The result is a song that makes you want to move, dance and run to its rhythm.
To achieve this, we worked with a creative team who were able to bring all the singers to the front, showing the pleasure of creating this song and the unifying side of it.
Working with us is an adventure in which you’ll have full confidence in achieving your goals. The process is a close collaboration between our teams, combining your knowledge of your products with our experience to bring them to life.