The Grand défi Pierre Lavoie mandated us to create a TV and web ad to promote the 1,000,000 km Together. A production that required a crew on the road to shoot in 4 different locations over two days. At this event, the weather was on our side, and together we demonstrated that everyone can move in different ways. And we did it to the rhythm of the song “Aimes-tu la vie” produced for the Grand défi Pierre Lavoie.
